Audience Research

Audience Research from Holly Jones on Vimeo.

For this task, I wrote a survey with a number of different questions. I then went out into my school and found a number of people around our target audience age and interviewed them. From the number of different people I interviewed, I chose the most popular and helpful answers for each question and animated each idea.

This has helped me pin point exactly what the target audience of my film wants and expects. I know that the audience like to watch horror movies quite a few times per month, showing that they are quite devoted to that genre. They feel that a good psychological horror should be realistic in a way so it stays with you even after the film has ended. My audience are not scared easily, so I doubt there would be any complaints about my film. My target audience does not like to watch psychological horrors alone; but they do not want a big, distracting group of friends with them either. Gore seems to appeal to the younger section of my target audience; even though my movie is not a slasher, I can incorporate some more gruesome seens into it.