G321 - Evaluation Question 4

Who would be the audience for your media product?

"I think people between 20 and my age would enjoy this type of film. Mostly women would be attracted to it because there is a female lead who faces real troubles. Plus the career as a nurse is very feminine. However, males may enjoy it too due to the horror side of it and the mystery and excitement." - Ann, 50

My Typical Audience Member:

Gender: Female

Age: 20-50

Class: Lower middle class/Working Class

Nationality: British, Caucasian

Personality Traits: Hard worker, imaginative, thoughtful. Aspires to lead a happy, healthy life. Is open-minded enough to believe in things that cannot initially be proven. Can be easily subjected to stress.

Interests: Reading, other creative hobbies, travelling, having a close family.

Second Typical Audience Member:

Gender: Male

Age: 15-30

Nationality: British Caucasian

Class: Lower middle class/Working class

Personality Traits: Outgoing, daring, joker. Always up for a good scare. A bit of a dreamer. Loves the outdoors.

Interests: Gaming, playing an instrument, biking, kayaking, other extreme active hobbies.

Items My Audience May Spend Their Money On:

Products such as books, furniture and music albums would be bought by my primary audience. As my audience is very much adults, it is assumed that they own their own home. Therefore could be interested in furnishings and decorating. Books and music albums would appeal to their creative streak and they would enjoy relaxing with these items. 

For my secondary audience, products such as games and games consoles, bikes, sports cars, guitars, etc would appeal to them. More materialistic, active items.

Foods and drinks such as traditional British meals and fine wines for my primary audience. More refined tastes for the older women. Possibly feeding a family on a budget.

My secondary audience, however, would prefer more energy drinks. As well as foods such as pizza and microwave meals.

My primary audience, being fond of seeing the world may indulge on travelling to other countries. So buying holidays would be of interest. Also going to places closer to home such as theatres, concerts, cinemas, etc. Which would accompany travel costs.

My secondary audience, being of late teens to early thirties, will be quite fond of their cars, which most will have. So, petrol costs would be a big aspect of their spending. Going to sporting events or concerts would also be quite important to them. And so travel costs very much come into this.

Potential Advertisers:

 Shops such as WHSmith and HMV will want to advertise their books and albums. And for my secondary audience Audi would step up to advertise their latest cars. As well as this, Xbox would make a lot through advertising their products.

For my primary audience, advertisers for such foods as Birdseye would be willing to join in. Wine companies such as Rosemount would also advertise for my audience.

My secondary audience would attract advertisers of such food and drinks companies as Dominos and Monster Energy Drink.

See Tickets are a great website to purchase concert tickets on. Both my primary and secondary audience's will want to see this company being advertised. The Vue is another cinema company who would be willing to advertise.

Car companies such as BMW and Audi would want to advertise to my secondary audience. This would be because of the young male need-for-speed personality. An airline company such as British Airways would want to advertise to my primary audience who has a passion for travel.
Audience Media Consumption:

My secondary audience would prefer genres such as action adventure and comedies. The Adventures Of Sherlock Holmes and Indiana Jones and the Kingdom of the Crystal Skull  would be enjoyed by this audience. Other films such as Run, Fat Boy, Run and Paul would also appeal to them as they contain a certain amount of rude or 'slapstick' humour.

My primary audience would enjoy other genres like Animated and Supernatural films. Movies such as Finding Nemo and A Bug's Life, although movies for children, can appeal to the parents too. My primary audience would enjoy watching these particular films with their children. Supernatural films, however, would appeal more personally to them. Movies such as Sleepy Hollow, The Lovely Bones and The Village.

TV programmes such as wildlife documentaries would appeal to my primary audience as it gives a peaceful, realistic look to the world. Chat shows such as The Graham Norton Show and Alan Carr: Chatty Man would also appeal it's quite casual and comic to watch.

Whereas for my secondary audience, comedy shows such as Jack-Ass would appeal more as it shows other people doing extreme activities. Other animated shows such as Family Guy and South Park would also be widely watched by this audience for pure entertainment on an almost childish level.

The music I see my primary audience listening to would be more classical genres. However, classic rock may be preferred. Bands such as Led Zeppelin, AC/DC, Journey, etc. This could possibly be because of the era they were born in or because they like and appreciate a variety of old and new music.

 My secondary audience would share a liking for rock, but on a bigger scale. Classic rock, new rock, progressive rock, metal, alternative, etc. They should also appeal to the new drum and bass scene. Fast, low beats and electronic sounds as it is very modern. 

My film's primary audience would use websites such as Tescos, twitter and Ebay. Tescos to do the weekly shopping without going out to a store. Twitter would be useful to keep up with all the celebrity gossip and news. Ebay would be useful for picking up items of worth for quite a cheap price.

The secondary audience would use social networking sites such as Twitter, Facebook, etc. Youtube would be used also either to watch videos or upload their own. Other humorous websites such as College Humour and I Can Haz Cheezburger would be used for entertainment.