G321 - Evaluation Question 5

What elements of your text would attract the target audience?

Our film is very minimalistic to create a theme of emptiness which relates to the genre of psychological horror.

I think the main attraction to my media text is the mystique involved in the storyline and opening. The minimalism stated above lets the audience use their imaginations to build up their own theories on who's bad and who's good. This really helps my text fit into the psychological genre. The storyline also carries a lot of real life occurances that our target audience will view in the media and news. Issues such as suicides, stressful/abusive relationships, etc. With these issues comes the authorities such as the police or nurses. My audience know these subjects are very real and that will help build the fear that this could be reality.

My main character, Quinn Wakely would be a very important factor in attracting my audience. This is because she is around the average age for my target audience. She is young, attractive and full of potential. Another factor of this character is that she is rich, comes from a stable home and is well educated and respected. This creates envy for the C1C2D class audience and can also stem a 'love-to-hate' feeling. In this circumstance, the envy and hatred felt towards the snobby Quinn Wakely can be satisfied when Quinn's life starts falling apart and she becomes someone who is talked down to by Inspectors and Nurses. This is what we can call a guilty pleasure.

Another factor of Quinn Wakely's character is that she has just graduated from University. My target audience will be within the University student/leavers age and so they can relate to the fear of leaving education to find a successful career.

I've made sure that Quinn Wakely's costume during the forest scene is quite grown-up and casual, appealing to the older audience. However, there is a young, sexiness to the outfit that would appeal to the younger end of my target age spectrum. These items such as the skinny jeans and leather jacket would either be a common occurance in many wardrobes belonging to my target audience or they would want to buy these items after seeing them on a young, attractive star.

Although most of the main settings are not included in the opening to my film, it is indicated in the synopsis. One of my main settings is the town house which Quinn Wakely shares with her fiance. Being on the edge of the city, it would have the quiet and luxury of a country house whilst still being close to the heart of business and modern society. This is a much desired location and one that would spark more envy or longing upon the audience.

The editing pace used in my film will not only appeal to my primary audience but also my secondry audience. This is due to the increasing speed. The quick, choppy editing will be stimulaing and exciting which keeps my primary audience in suspense but also allows the male secondry audience an adrenaline rush.